FITLETE Radio | A Personal Training News and Fitness Industry Q&A Show EP#10 Trainer Spotlight Series: Meet Casey Young
Feb 14, 2025
In this enlightening discussion, Casey Young, a registered dietitian and certified personal trainer specializing in empowering women over 40, shares her journey of helping clients achieve fitness through strength training. She humorously recounts a biking mishap, emphasizing the balance between passion and safety. Casey also covers the importance of tailored fitness assessments and ongoing education for trainers. Additionally, she highlights the evolving challenges of online competition in the industry, showcasing her commitment to client well-being and confidence.
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Biking Crash Lessons
- Casey Young shares a biking accident when her handlebar hit a tree, causing her to crash despite wearing a helmet.
- This taught her a lesson about humility and not showing off, especially for her supportive husband with an electric bike.
Social Media for Client Growth
- Use social media marketing to grow your client base, focusing on relatability to your target audience.
- Consistently provide value, like podcasts, to retain clients by aligning with their values and emphasizing progress over perfection.
Tailor Programs to Fitness Levels
- Offer different fitness program levels to match clients' experience, such as beginners easing back into strength training.
- Starting slow reduces injury risk and soreness, improving compliance and long-term progress.