When we think of artificial intelligence, we either think of the Hollywood stuff, or we think it’s not relevant to me so I don’t have an application for it - I think this episode will change your mind. Episode 117 of The Digital Agency Growth Podcast is about artificial intelligence with Paul Roetzer! 

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In this episode of The Digital Agency Growth Podcast, Paul Roetzer is sharing the importance of Artificial Intelligence in future business efficiency and actionable steps you can take right now to start implementing AI in your business. 

Paul Roetzer is the founder and CEO of PR 20/20 and Marketing Artificial Intelligence Institute; author of The Marketing Performance Blueprint (Wiley, 2014) and The Marketing Agency Blueprint (Wiley, 2012); and creator of the Marketing Artificial Intelligence Conference (MAICON) and the AI Academy for Marketers. As a speaker, Roetzer is focused on making artificial intelligence approachable and actionable, and helping change agents drive transformation through marketing talent, technology and strategy.

In this episode, Paul Roetzer and I discuss the following:

• How Paul naturally fell into the AI space, and why he’s so passionate about implementing it and utilizing it to make his business more efficient. 
• What AI is and how we are already using AI every day in such mundane things like Facial Recognition technology in phones and Netflix algorithms. 
• Ways AI is programmed to understand both the positive and potential negative implications of the technology, as well as how AI learns through humans.
• How to get started implementing AI in your business today.

Did this episode change your mind or confirm some ideas around AI for you? Let us know by sending us a message.

Thank you for listening! If you enjoyed this episode, please take a moment to follow, rate and review the podcast and tell me your key takeaways!

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