
Second in Command: The Chief Behind the Chief with Cameron Herold Ep. 545 - A1 Roofing Co-Owner and Chief Culture Officer Vincent Malizia - How To Build a Company You’ll Never Want to Leave
What if building world-class company culture could slash turnover, ignite team loyalty, and make you love coming to work, even after 14 years in the trenches?
In this electrifying episode, guest host Sivana Brewer dives deep with Vincent Malizia, Co-Owner and Chief Culture Officer at A1 Roofing, to reveal how a "people first" mindset transformed his business. They unpack how working alongside family, delegating with trust, and prioritizing fulfillment (inside and outside work) create truly sustainable success. You'll hear raw stories, unconventional tactics, and hard-earned lessons on leadership, autonomy, and building a company that people actually brag about.
Listen now to discover proven strategies that will help you avoid endless burnout, break free from revolving team doors, and stand out with powerful emotional intelligence. This is an exclusive, story-rich episode, a must-hear for any operator or leader ready to love their business (and life).
Timestamped Highlights
[00:00] – Why most people who resist change eventually check out, and how Vincent attracts “let’s go” energy
[01:14] – The unexpected origins of A1 Roofing: family hustle, college lessons, and sharing everything
[08:04] – When company leaders choose team dignity over difficult clients—winning big by walking away
[09:08] – How investing in health benefits, retreats, and family flexibility created a magnetic culture
[12:32] – Unlimited PTO and summer Fridays: why radical time-off policies actually increased productivity
[13:01] – The surprising drop in turnover rate, and how Vincent’s approach crushed industry averages
[15:14] – Why giving up Saturday work fueled energy and fulfillment for tough field roles
[22:27] – How moving from “doing it all” to scalable systems unlocked Vincent’s passion (and his sleep)
[27:02] – Mentorship, leadership meetings, and a wild commitment to personal growth—all in the real world
[34:10] – Inside the rare, drama-free CEO/COO partnership—what makes “ego-free” collaboration last
[39:55] – How AI transformed operations and supported team members with real challenges
About the Guest
Vincent Malizia is the Co-Owner and Chief Culture Officer of A1 Roofing, a leading commercial roofing company serving the New York tri-state region. Known for his 14+ years of people-first leadership, Vincent rebuilt A1’s company culture from the ground up—cutting turnover by more than half and fostering a team of nearly 100 employees. He’s recognized for his advocacy of autonomy, meaningful recognition systems, family-friendly policies, and investing in mentorship at every level.
Mentioned Resources
- John Starks (guest speaker, leadership retreats)
- Join Assembly (employee recognition software)
- WhatsApp chat (team communication)
- ChatGPT (AI tool for job notes and operations)
- KFC – Colonel Sanders story
- Gary Vaynerchuk
About the Co-Host
Sivana Brewer is a Fractional COO for Remote Teams and former COO at Closers.io, where she helped scale the company to multiple eight figures and built over 500+ sales teams in just 2.5 years. She specializes in leadership development, remote operations, and systems that empower teams to grow sustainably.
🔗 Connect with Sivana on LinkedIn
Important Links
- Connect with Cameron: Website | LinkedIn
- Explore the COO Alliance - The World’s Leading Community for Seconds in Command
- Get Cameron’s book: Second in Command: Unleash the Power of Your COO Book
- Take Cameron’s leadership course: Invest In Your Leaders Online Course (Use promo code PODCAST10 before the end of the month for 10% off)
- Chat or video call with AI Cameron via Delphi
The Second in Command Podcast is an original production hosted by Cameron Herold and co-hosted by Sivana Brewer. Brought to you by COO Alliance. Production and editing by Podcast Your Brand.
