Making Sense of Martech #62 | Lauren Maffeo on designing data governance for good
Nov 14, 2023
Lauren Maffeo, an award-winning service designer and author, brings her expertise to the conversation. She explores the vital connection between human-centered design and effective data governance. Topics include the challenges of bias in AI, the importance of collaboration among stakeholders, and how organizational culture impacts data management. Maffeo also discusses the ethics of data practices, navigating insecurities in the industry, and the necessity of aligning data governance with corporate missions for societal benefit.
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Origin of Interest
- Lauren Maffeo's interest in AI began with concerns about job displacement and bias in AI systems.
- This led her to research AI ethics and data governance, driven by a desire to understand and address these issues.
Soap Dispenser Bias
- Automated soap dispensers historically haven't worked as effectively on darker skin tones as on lighter ones.
- This example highlights the real-world impact of bias in AI systems.
Human-Centered Design
- Human-centered design involves deeply understanding user needs and pain points.
- It emphasizes user research, iterative design, and usability testing throughout the product lifecycle.
