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#62 | Lauren Maffeo on designing data governance for good

Making Sense of Martech

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Navigating Data Governance through Human-Centered Design

This chapter explores the intricate relationship between data governance and human-centered design, emphasizing the need to understand user groups and their pain points. It discusses the significance of collaboration among stakeholders, co-creation in workshops, and the contrasting incentives faced by customer-facing teams and internal users. Furthermore, the chapter addresses the challenges of user engagement and the political dynamics that arise when internal stakeholders use the designed services.

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