Jay Clouse - How To Build an Audience From Scratch, Understanding Discovery and Relationship Platforms, Email Vs Newsletters, How To Build a Paid Community, Vertical Integration For Creators, and More
Oct 24, 2023
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Jay Clouse, founder of Creator Science, discusses topics such as building an audience from scratch, understanding discovery and relationship platforms, building a paid community, and the concept of vertical integration in business.
Building direct relationships with your audience leads to a more resilient business model.
Choosing a subject you're curious about and transitioning from summaries to original insights helps become a full-time creator.
Deep dives
Jay's Background and Role as a Creator
In this podcast episode, Jay describes himself as a founder of Creator Science, a media company that supports professional creators across various platforms. He emphasizes the importance of being both a practitioner and an educator in the creator space, and discusses his private community, newsletter, podcast, and YouTube channel as platforms to serve and engage creators.
Jay's Revenue Streams and Business Model
Jay outlines his six revenue streams, with the membership community called 'The Lab' being his main source of revenue, followed by sponsorships, affiliates, digital products, services, and royalties. He highlights the value of having direct relationships and transactions with his audience, which he believes leads to a more resilient business model.
Advice for Aspiring Creators
When asked about the best path to becoming a full-time creator, Jay emphasizes the importance of choosing a subject that you're curious about and have some experience in. He recommends spending time researching and consuming information related to the chosen subject, and then sharing summaries and insights with others. He also encourages creators to trust their own opinions and gradually transition from publishing summaries to expressing original insights.
The Benefits of Vertical Integration and Diversifying Revenue Streams
Jay discusses the concept of vertical integration where creators can control all operational aspects of their business. He mentions examples like Nick Loper from Side Hustle Nation and Kevin from Epic Gardening, who have successfully built a portfolio of businesses and diversified their revenue streams. However, he advises caution, as this approach requires significant resources, entrepreneurial skills, and a focus on maintaining the quality of the original content that attracted the audience in the first place.