The Scottish Property Podcast The Self-Employed Estate Agency Model That's Changing the Market with Ev Foster
In this episode of the Scottish Property Podcast, Nick and Steven sit down with Ev Foster, Regional Partner for Keller Williams Scotland. Ev shares her journey from being a stay-at-home mother of four to leading the growth of Keller Williams into a nationwide estate agency brand.
After facing financial struggles following a divorce, Ev explored franchising and traditional estate agency work before discovering the Keller Williams model. She explains how the self-employed agent model empowers individuals, provides flexibility, and delivers a more personal service to clients compared to the traditional estate agency model she believes is “broken.”
🎙️ Episode Highlights:
🌟 From Mum to Entrepreneur
Juggling life as a stay-at-home mother of four
Facing financial pressure after divorce and needing to rebuild
First steps into business with a ladies’ gym franchise and traditional estate agency work
🏡 Discovering Keller Williams
Spotting the KW model as a low-cost, low-risk entry into self-employment
Starting as a self-employed agent in 2017/2018
Balancing financial independence with family flexibility
📈 Scaling with the KW Business Model
Returning in 2020 to lead the Glasgow market center
How KW provides training, support, and systems for agents to grow their own businesses
Why she believes the traditional estate agency model is broken
The rapid growth from zero to over 80 agents across Scotland
🚀 Keller Williams Scotland Today
Achieving the five-year goal of becoming a separate region in January 2025
Building a business that thrives in towns and villages, not just big cities
Recruiting agents from non-traditional backgrounds
Placing a strong focus on values, culture, and leadership development
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