The Thoughtful Entrepreneur 1619 – What Do People Need Right Now? with Richard Kaye
Jul 27, 2023
22:51
In this episode of the Thoughtful Entrepreneur, your host Josh Elledge speaks to the Business Growth Strategist of Top Talent Agency, Richard Kaye.
Dr. Richard Kaye is a man of many talents. He's not only a retired chiropractor but also a master negotiator and publicity expert. He has dedicated his life to helping people grow their businesses and accelerate their bottom line by securing fantastic publicity.
He shared a personal story of using publicity to stand out as a chiropractor and become the most recognizable name in his field. His company guarantees results, such as best-selling books and media coverage, emphasizing the power of publicity in building credibility.
When asked about the principles he recommends for someone looking to be recognized and stand out ahead of their peers, Dr. Richard Kaye was clear: it's not about what you do, but what's in it for them.
He advises pitching to show hosts and media outlets by focusing on what the audience will get from it. He also emphasized the importance of targeting the right audience and finding the producers or decision-makers to pitch to. In the era of Zoom meetings and virtual appearances, being articulate in your pitch and attentive and engaged during media appearances is more crucial than ever.
Dr. Richard Kaye also shared tips on reaching out to producers and constructing compelling pitches. He emphasized the importance of building authentic relationships with producers and focusing on serving their audience.
He advised against bombarding talent with requests, as they often redirect such inquiries to their team. However, if a genuine human-to-human relationship is formed, it can lead to opportunities.
One of the key takeaways from our conversation was the significance of making the host and producer look good. Dr. Richard Kaye suggests complimenting them and expressing gratitude for the opportunity. He also recommends sending a handwritten thank-you card to stand out.
Key Points from the Episode:
- Dr. Richard Kaye's impact and work in the world today
- The power of publicity in building credibility and growing businesses
- Principles for gaining recognition and standing out in the media
- Importance of focusing on what the audience will get out of it in pitches
- Targeting the right audience and finding decision-makers to pitch to
- Being articulate and engaged during media appearances
- Building authentic relationships with producers
- Making the host and producer look good
- Small gestures like sending a thank-you card
- Next steps for gaining publicity, such as becoming a best-selling author and appearing on national television