From July last year, new NCAA legislation cleared student-athletes to pursue name, image & likeness deals. As a result, every college athlete in the United States – across all divisions and sports - is now able to make money from endorsements and through a variety of other ventures, over-and-above the scholarship they receive from the college. According to ESPN, it is estimated that a typical NCAA athlete could be able to earn anywhere from $75,000 to $100,000 annually from their NIL; whilst also estimating that an All-American athlete could earn anywhere between $500,000 to $2 million per year in social media endorsements.
This is obviously a huge issue in the minds of so many players at clubs like ours across the country, so we sought out the best mind that we could find, Zach Fisher, Marketing Specialist and former Collegiate Athletics Director of Marketing.
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