Listen to Kasim, Regina, Efe, Onkar, Susmita, and Usama in action as they create the five golden rules for building creative for Google Ads.
Effective Google Ads copy is usually composed of “benefits and keywords” rather than creative media and storytelling.
While that’s still generally true, with Performance Max in play, Google is going to favor massive media creation.
It's because creating a PMax campaign is essentially giving Google one "bundle" of creative (images, videos, logos, headlines, and descriptions) with your goal(s) and target audience.
Now, if you’re someone who isn’t comfortable creating content, don’t worry! You don’t need to produce insane Hollywood-level content, just start creating content the right way.
And you can start the right way by following these five golden rules in building your creative for successful Google Ads campaigns:
1. All of your creative should be built around your unique selling proposition (USP). Making your USP the foundation of your creative will help it stand out from the competition- effortlessly attracting your target audience.
2. Build creative around what has worked for your competitors consistently (use Facebook Ads library, SEMRush, etc.)
3. Build creative around as niche a target as possible (where budget allows)
4. Check creative against Google compliance requirements
5. Your creative should attract the right audience and repel the wrong audience
0:00 The 5 Golden Rules for building creative for Google Ads
3:32 Campaign creative pre-requisites
4:07 Difference between Lifestyle images and Product & Use images
5:29 Review videos
7:07 Product & Use videos
9:33 What the first six seconds of your video should contain
11:38 Maintain Ad Scent
17:47 Check creative against Google compliance requirements
19:03 Build creative around what has worked for your competitors consistently
23:41 Using Facebook Ads Library for your creative
26:00 Your creative should be based on your USP
29:20 Build creative around as niche a target as possible (where budget allows)
33:49 Your creative should attract the right audience and repel the wrong audience
37:02 Conclusion
This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/
🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8
https://youtu.be/_mOv9_qrtpg
https://youtu.be/syadgcDVntU
Want to learn more about Google Ads Performance Max?
https://youtube.com/playlist?list=PLp...
🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw
🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:
https://youtu.be/9TziUBrF_hs
Apply here: https://sol8.com/apply/
💯 The Ultimate Guide to Google Ads for Lead Generation:
https://sol8.com/google-ads-lead-gene...
🛒 Everything you need to know about Google Ads for eCommerce:
https://sol8.com/google-ads-for-ecomm...
🧲 The only guide you’ll ever need for Google Ads for YouTube:
https://sol8.com/google-ads-for-youtube/
Join this channel to get access to perks:
https://www.youtube.com/channel/UCKuk...
👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/
--------------------------------------------------
👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/
--------------------------------------------------
Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...
--------------------------------------------------
👉 Want to become a Google Ads expert?
We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!
Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/
--------------------------------------------------
Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.
Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
--------------------------------------------------
👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?
Sign up for a FREE Action Plan today: https://bit.ly/sol8-home
⬇️️ You can find us here ⬇️️:
Website: https://bit.ly/sol8-home
Twitter: https://twitter.com/solutions_8
Facebook: https://www.facebook.com/solutions8llc
LinkedIn: https://www.linkedin.com/organization...
