Kaila Yu explains what Shopify Merchants need to know about Social Media Influencers

Make sure to reach out to influencers that have the same aesthetic as your brand

Give free products to influencers so they can create content for you

Use a website that is easy to navigate

Use pop-ups to get emails and build your email list

Influencers would usually work with brands with products that they can use

Experiment and do research with micro-influencers if you are starting out

Don’t dictate the content to the influencer; Choose an influencer that makes their own content to make it more authentic

Trust the influencer to create content

In fashion, you can get a lot of influencers on Pinterest

Infographics work really well on Pinterest

Check with the influencer if you can reuse contents that they create