The Marketer's Journey CONEX S4: Why Content Distribution Matters More Than Curation
Oct 20, 2016
37:31
David Fortino, Senior VP of Audience and Product at the Netline Corporation, joins the Content Pros Podcast to share his approach to achieving lead gen success with content distribution and personalization.
Special thanks to our sponsors:
- Oracle Marketing Cloud
- Uberflip: Flip the Switch
- ClearVoice
- Convince & Convert: The Business of Story
In This Episode
- Why the quality of lead gen no longer means aquiring appropriate contact information
- How aiming for personalization leads to gathering data that drives content that converts
- Why taking your content to the next level of personalization means moving beyond personas
- How relevant content shaped by data and client insights leads to moving your brand ahead of the competition
Resources
- David Fortino on Twitter: @David_Fortino
- NetLine Corporation
- Case Study: Self-Service Solution Accelerates Agency's Lead Generation Services with Content Syndication
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