Pro Serv Podcast by Collective 54 Episode 197 – Building LinkedIn Authority to Drive Business Development Opportunities
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Dec 13, 2024 In this discussion with Justin Nasiri, founder of Executive Presence, he shares insights on building authority on LinkedIn. He emphasizes the value of executive presence and impactful communication to foster trust and awareness. Justin outlines strategies for creating authentic connections while leveraging analytics to enhance engagement. He also highlights the benefits of balancing online presence with real-world networking to strengthen relationships. Listeners gain actionable tools to amplify their LinkedIn impact and drive business development.
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Prioritize LinkedIn and Personal Profile
- Focus on LinkedIn for building executive presence, as it's the most effective platform.
- Prioritize your personal profile over the company page for engagement.
Content Strategy on LinkedIn
- Optimize your LinkedIn profile to showcase your company; this is a one-time effort.
- Publish high-quality content frequently, at least weekly, to establish authority.
Empathetic Content Creation
- Identify your target audience and tailor your content to their interests and needs.
- Focus on providing valuable insights and knowledge instead of self-promotion.