EP 94: Business Planning DEEP DIVE (Pt. 3)

You’ve got your messaging down, now it’s time to get into the nitty-gritty.

Part three of The Easiest Business Plan Ever breaks down your marketing strategy.

This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales.

This is where you’ll really start generating that to-do list of action items to get your business up and running.

Listen to the full episode to hear:

• How overly wide demographics water down your message and hurt your sales
• Questions to help you find the key psychographics your customers will have in common
• Ways to estimate the size of your target market
• How to build brand visibility
• The two parts of your conversion strategy

Learn more about Gillian:

• Startup Society
• Get on the waitlist for VALIDATE
• Profit Planning Challenge
• Get in touch!
• The Easiest Business Plan Ever

Resources:



• Business Planning DEEP DIVE (Pt. 1)
• Business Planning DEEP DIVE (Pt. 2)
• FREE 6-Part Business Planning Video Series