#60 - The Art of Storytelling in Jewelry Branding | Kerryn Langer

Karen Langer, founder of Arms of Eve, has built a global jewelry brand known for its effortless style and celebrity following. In this episode of The Agency Podcast, she shares her journey from selling at markets to opening five retail locations, revealing insights on authentic branding, customer connection, and scaling a fashion business.

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(00:00) Introduction

(03:02) The Rise of Jewelry and Self-Expression

(10:01) Building a Brand Through Markets and Retail

(20:01) Creating an Iconic Visual Identity

(30:01) The Art of Styling and Stacking

(43:01) Customer Experience and High-Touch Retail

(50:01) Scaling a Business Without Losing Culture

(01:06:01) Leadership and Delegation

(01:14:01) The Importance of Strong Team Culture

(01:20:01) Managing Rapid Expansion

(01:23:11) Content Creation and Digital Marketing

(01:25:21) Closing Thoughts and Future Plans