Agency Life cover image

Agency Life

A Simple Formula for Setting Your 2024 Goals w/ Drew McLellan

Dec 21, 2023
01:01:18

With your business, clients and the world changing so fast around you, it can be tough to know what your growth goals should be--or how to even approach setting them in the first place.

Thankfully, Drew McLellan, CEO of the Agency Management Institute (and agency vet himself), joins the podcast today to break down the numbers in a simple formula you can use to set attainable goals in any market.

In today's episode you'll learn:

  • How to determine which of the 5 phases of agency maturity you're in today

  • Why you shouldn't set your goals based on top-line revenue alone (and how to use AGI instead)

  • How to ideally split your AGI (Adjust Gross Income) between Loaded Salaries, Overhead, and Profit


Resources mentioned in today’s conversation:

Have a question about today's topic? Text it to us here!

Want to get more content to support your agency life?

Subscribe to the Agency Life newsletter, check out past episodes & find more content at teamwork.com/agencylife.

This podcast is brought to you by Teamwork.com.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode