How I Built This with Guy Raz cover image

How I Built This with Guy Raz

Live Episode! Tofurky: Seth Tibbott (2019)

Nov 29, 2021
48:30

Podcast summary created with Snipd AI

Quick takeaways

  • Tofurky's success can be attributed to its innovative product line, including the introduction of Tofurky slices and sausages.
  • Seth Tibbet's decision to keep Tofurky as a family-owned business allows him to prioritize the mission and maintain control over decision-making.

Deep dives

The Birth of Tofurky and the Rise of Plant-Based Proteins

Seth Tibbet, a committed vegetarian, started his tempe business in 1980, barely scraping by. Everything changed when he collaborated with a catering team to create a frozen holiday roast called Tofurky made from tofu. Despite initial skepticism, Tofurky became a symbol of vegetarian pride and gained popularity. As the demand for plant-based protein increased, Tofurky expanded its product line to include deli slices and sausages. The mainstreaming of plant-based foods allowed Tofurky to achieve nationwide distribution and profitability. Seth Tibbet's persistence, hard work, and timing with the growing natural foods industry all contributed to Tofurky's success.

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