How I Built This with Guy Raz Live Episode! Tofurky: Seth Tibbott (2019)
Nov 29, 2021
Seth Tibbott, the innovative founder of Tofurky, shares his unique journey from living in a barn and treehouse to building a $40 million plant-based empire. He dives into the inception of Tofurky as a vegetarian holiday staple, inspired by his experiences in a hippie commune and a desire to provide options for vegetarians. Tibbott recounts early struggles in introducing tempeh and reflects on the transformative journey of turning a niche product into a beloved brand celebrated for its culinary creativity and community support.
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Picky Eater
- Seth Tibbott, Tofurky's founder, disliked Thanksgiving as a child due to picky eating habits.
- His mom would sneak him peanut butter and jelly sandwiches under the table.
Anti-Establishment
- In college during the Vietnam War era, Seth Tibbott and his friends viewed large corporations as the enemy.
- They were not interested in business and never took a business class.
Vegetarian Beginnings
- Inspired by "Diet for a Small Planet" and a lentil dish, Seth Tibbott became a vegetarian.
- Early vegetarianism was difficult due to limited knowledge and options, leading to a diet of vanilla wafers and candy bars.
