Decoder with Nilay Patel

Platformer’s Casey Newton on surviving the great media collapse and what comes next

62 snips
Feb 5, 2024
Casey Newton, founder of the Platformer newsletter and former editor at The Verge, discusses the turmoil in the media industry and the rise of independent newsletters. He shares insights on leaving Substack due to content moderation issues, highlighting the challenges of managing a small media team amidst financial pressures. The conversation dives into the complexities of audience engagement and the need for innovative models in journalism. With humor and candor, Casey explores the future of media in a rapidly changing landscape, stressing the importance of quality content over sensationalism.
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ANECDOTE

Defensive Career Moves

  • Casey Newton decided to start Platformer during the pandemic.
  • He was spending less money than ever, giving him a financial cushion to take the risk.
INSIGHT

Substack's Initial Appeal

  • Substack initially appealed to Casey Newton due to its ease of use and the support it offered.
  • The platform provided design resources, healthcare subsidies, and legal protection, reducing the risks of going independent.
INSIGHT

Platformer's Early Days

  • Casey Newton's initial expectations for Platformer's launch were overly optimistic.
  • While enough people subscribed initially, he had to figure out the business model, realizing scoops drove subscriptions.
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