24. How Rosie Rourke Grew Her Farm, And How You Can Too
Apr 1, 2024
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Rosie Rourke, a successful geographic farmer in real estate, shares tips on starting and tending to a farm, emphasizing the importance of community involvement. She advises starting small, having a strong mindset, and being prepared for hard work. Rosie's passion for her work shines through as she discusses the nuts-and-bolts of farming and the mindset needed for success.
Start small in geographic farming with around 50 homes to build a strong foundation.
Focus on community engagement, genuine relationships, and consistent branding to succeed in geographic farming.
Deep dives
Building a Successful Real Estate Farm Area
Starting off in 1985, Rosie Rourke began her real estate career, focusing initially on commercial real estate before transitioning to residential due to personal experiences with buying a house. Her successful leap into residential real estate was driven by the need for a better home buying experience and a desire to work closely with families. Rosie's immediate success in real estate, selling 39 homes in her first year, led her to establish a team to manage the workload, emphasizing the importance of treating real estate as a business from the start. Transitioning to Keller Williams later in her career, she found the models and systems provided in books like the MREA to be pivotal in her continued success.
Lessons from the Journey: Passion and Community Engagement
Rosie Rourke's commitment to her geographic farm area is fueled by her passion for community engagement and giving back. By becoming intimately involved in her neighborhood, she solidified her presence as the go-to real estate agent in that area. Her strategy includes utilizing newspapers and social media to connect with residents, emphasizing the importance of quality content and consistent branding. Rosie's approach highlights the value of genuine involvement, shifting from a sales-focused mindset to one centered on building lasting relationships and contributing positively to the community.
Being the 'Mayor' of the Farm Area: Immersive Presence and Genuine Care
A standout aspect of Rosie Rourke's real estate approach is her embodiment of being the 'Mayor' of her neighborhood. She prioritizes an immersive presence, actively participating in community events, local organizations, and even starting social media platforms to engage with residents. Rosie's genuine care and involvement in the day-to-day lives of her community members set her apart as a trusted advisor and invested neighbor. By fostering a sense of belonging and creating value through various initiatives, she solidifies her position as a respected figure in her farm area.
Key Strategies for Geographic Farming: Visibility, Value, and Sustained Engagement
One of Rosie Rourke's key strategies in geographic farming is to prioritize visibility by actively engaging in community events, committees, and local gatherings. She underscores the significance of delivering value through every interaction, whether through social media posts, local newsletters, or organized community initiatives. Maintaining sustained engagement with the neighborhood, Rosie advocates for genuine connections and consistent presence, aligning her real estate business with community service and support. By developing a distinctive brand, offering relevant content, and embodying a spirit of generosity, Rosie's geographic farming approach exemplifies the power of purpose-driven real estate practices.
Rosie Rourke is one of the most successful geographic farmers in real estate, and it is because she cares. She loves her community. She’s deeply rooted in it. She gives to it and it gives back to her. You can feel her passion for it.
Rosie joins the show today to give us some tips on starting a farm and tending to it over the years as it blossoms. Some of the advice she gives is very nuts-and-bolts, like how you should start small with an area with a little more than 50 homes. Other advice she gives is more mindset-based, like “This is hard work. You need to have the stomach for it. And you need to have your head in the game.”
If you want real talk from a veteran who knows how to do things the right way, you’re going to love this interview with Rosie Rourke.
This podcast is for general informational purposes only. The guest's views, thoughts, and opinions represent those of the guest and not KWRI and its affiliates and should not be construed as financial, economic, legal, tax, or other advice. This podcast is provided without any warranty, or guarantee of its accuracy, completeness, timeliness, or results from using the information.