
 PsycHacks
 PsycHacks Episode 541: Why men lose interest in sex: Habituation (the allure of the new)
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 Aug 4, 2025  Delve into the intriguing concept of habituation and its impact on male sexuality. Discover the Coolidge Effect, which explains why novelty attracts men. Explore the emotional challenges of maintaining attraction in long-term relationships. Learn about coping mechanisms that men use to navigate diminished libido and societal pressures. This discussion sheds light on the conflict between societal expectations and personal desires, providing insightful solutions to enhance intimacy. 
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Male Biology Promotes Novelty
- Males, including humans, are biologically driven to spread their seed widely for genetic survival.
- The Coolidge effect makes novel sexual partners more attractive to males, supporting this reproductive strategy.
Origin of Coolidge Effect Name
- The Coolidge effect is named after a humorous story involving President Calvin Coolidge visiting a farm.
- The story illustrates the male biological drive for multiple sexual partners.
Monogamy Limits Male Sexuality
- Monogamous relationships restrict male sexual novelty, which drives habituation and loss of sexual attraction.
- This habituation is a biological impulse signaling males to seek new reproductive opportunities.


