He Thought Land Investing Was Crazy…Until He Made $95K on One Deal!
Mar 5, 2025
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Logan Perlacke, a sales manager and MBA student, shares his surprising journey into land investing. Initially doubtful, he was inspired by a friend's massive success and decided to dive in. Logan reveals how his first mailer brought in multiple deals, including a staggering $95K profit from a subdivide. He breaks down his effective marketing strategies and highlights his ambitious goal of $500K in profit for 2025. With valuable insights on mindset and growth, Logan's story is a testament to the potential of land investing.
Logan's journey into land investing was motivated by witnessing a friend's success, demonstrating the power of peer influence in entrepreneurship.
The effectiveness of direct mail marketing was highlighted through Logan's first mailer, leading to securing four deals shortly after sending it out.
Deep dives
Transitioning from Sales to Land Investing
The journey into land investing for many may start from a background in sales, as illustrated by the speaker's experience. With a dual degree in professional selling and finance, the speaker emphasizes how sales skills are invaluable in the real estate market. His connection with a peer who had achieved notable success in land sales drove his interest, highlighting how peer influence can ignite entrepreneurial pursuits. The value of continuous education through podcasts, especially while balancing a full-time job, further enabled his transition into the land investing space.
Leveraging Direct Mail for Success
Direct mail marketing proves to be a highly effective strategy in land investing, as evidenced by the speaker's success with his first mailer. With an initial mailing to 2,500 potential sellers, he successfully secured four deals shortly after sending it out. This demonstrates both the effectiveness of targeted marketing and the importance of persistence, as many may doubt the success of direct mail strategies. The speaker's ability to manage the response from the mail and engage positively with sellers is crucial for closing deals.
Innovative Deal Structuring Through Subdividing
The speaker's first deal involved purchasing 21 acres of land, which he successfully subdivided, showcasing innovative strategies in maximizing profit. By negotiating a purchase price of $38,000 and later breaking the land down into smaller parcels, he capitalized on the market value significantly. The potential returns from subdivision demonstrate the lucrative opportunities within land investing, making it possible to earn over double the initial purchase price. This strategic approach not only increased profitability but also heightened the speaker's confidence in handling complex deals.
Future Aspirations and Growth in Land Investing
Looking forward, the speaker envisions a significant growth trajectory within the land investing business, aiming for ambitious financial targets for the year. With plans to invest profits back into expanding marketing efforts and possibly hiring a virtual assistant, he is setting himself up for sustained success. He emphasizes the importance of continuous learning and adapting marketing strategies to optimize performance in this field. This forward-thinking approach, combined with a willingness to embrace challenges, positions him well to achieve his goals and deepen his engagement in the real estate market.
In this episode, Ron Apke is joined by guest Logan P., a sales manager and MBA student who jumped into land investing after a game-changing dinner conversation.
Initially skeptical, Logan saw his friend Landon’s seven-figure success and knew he had to give it a shot. With minimal real estate experience, he and his wife dove in—and the results have been incredible.
Logan shares how his first mailer landed four deals, including a subdivide that turned a $38K purchase into nearly $95K in sales—with one parcel still left to sell. He breaks down his process to get this amazing deal, from marketing and negotiations to securing funding.
With $140K in profit already in his pipeline and a goal of $500K in 2025, Logan reveals his strategy for scaling and doing more subdivides.
The episode wraps up with key advice, the mindset for success, and Logan’s dream of financial and time freedom. Don’t miss this inspiring story!
TIMESTAMPS0:00 Intro0:40 Logan's Background1:47 Discovering Land4:22 Real Estate Experience5:50 First Mailer7:20 First Deals Breakdown10:02 Subdivide Deal11:54 Profit Breakdown16:16 Marketing Strategies17:43 Deals in the Pipeline18:51 2025 Goals23:25 Who's This Business For?25:20 Lessons Learned28:50 Advice for New Investors
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