How to Create a Winning Content Calendar with Kaitlyn Merola

Tell me if this sounds familiar: you know you need to publish a blog post, video, or newsletter, but you have no idea what you’re going to talk about. And this isn’t the first time it’s happened. 

You definitely have ideas, but you can’t think of anything at the moment. That’s why you need a content calendar – and why I’ve brought on Kaitlyn Merola to tell us all about them. 

We're going DEEP on how to plan, organize, and execute on your content and social plan using a centralized content calendar. Here’s what we’ll cover:

👉 What exactly is a content calendar (and how it’s different from a social calendar) 

👉 Determining the right content cadence (why more != better)

👉 Repurposing content across channels (maximize that ROI!)

👉 Mapping content to the buyer's journey (awareness, consideration, sales)

👉 Plus, in Accelerated, we talk about the role of AI in content creation (spoiler: not what you think!)

Whether you're a solopreneur in a content feast or a content famine, this is for you!

Top Takeaways

• A content calendar is a central place to plan, organize, and track all your content efforts across different channels. It helps provide direction and alignment for your content strategy.
• For SEO purposes, prioritize quality over quantity - publishing one high-quality blog post per week is often sufficient rather than lower-quality posts daily.
• Map your content to the buyer's journey stages (awareness, consideration, decision) to ensure it serves the right purpose at each stage.

Show Notes

• Kaitlyn Merola
• Move Marketing

Sponsored by Liquid Web

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