The Logistics of Logistics Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain with Briana Birkholz
Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. Briana is the Vice President of Product Management for the 3PL market segment at SPS Commerce, the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners.
About Briana BirkholzBriana Birkholz is the Vice President of Product Management for the 3PL market segment at SPS Commerce. With a passion for overcoming supply chain and logistics challenges, Briana is committed to addressing the distinct needs of customers through comprehensive, full-service solutions. Briana’s extensive experience in driving innovation, strategic development and execution consistently delivers outstanding results for third-party logistics companies.
About SPS CommerceSPS Commerce is the world’s leading retail network, connecting trading partners across the globe to optimize supply chain operations for all stakeholders in the retail ecosystem. The company enables data-driven partnerships through innovative cloud-based technology, customer-centric service, and a team of accessible industry experts—allowing clients to focus on their core business. With over 45,000 recurring revenue customers spanning retail, grocery, distribution, supply, manufacturing, and logistics, SPS Commerce powers a vast and growing global retail network.
Key Takeaways: Blind Spots & Bottlenecks: Unmasking the Hidden Enemies of Supply Chain- Briana Birkholz and Joe Lynch discuss blind spots & bottlenecks: unmasking the hidden enemies of supply chain. The hidden enemies include the following:
- Inconsistent Time to Revenue: The Silent Growth Killer - Lengthy onboarding processes erode cash flow and strain customer relationships, highlighting evolving customer expectations. SPS Commerce's "plug-and-play" solutions drastically reduce onboarding time from months to days.
- The Cost of Chaos: Inconsistent Order Intake - Managing orders through disparate channels (phone, email, portals, PDFs) breeds errors and jeopardizes SLAs due to human error. SPS Commerce standardizes order formats for improved efficiency and control.
- Decoding Retailer Complexity: Unravel the challenges of adhering to intricate retailer requirements (packing slips, labels, routing guides, ASN timing) and the costly consequences of non-compliance (chargebacks, damaged relationships, lost shelf space). SPS Commerce automates document generation and validation to ensure first-time compliance.
- SPS Commerce is the world’s leading retail network, connecting trading partners around the globe to optimize supply chain operations for all retail partners. SPS Commerce brings the following advantages:
- Industry Leader in Cloud-Based EDI Solutions: SPS Commerce specializes in cloud-based supply chain management, helping retailers, suppliers, and logistics providers automate and streamline their operations through advanced EDI and data analytics tools.
- Demonstrated Consistent Growth as a High-Performing Public Company: SPS Commerce has a long and consistent track record of growth, primarily organic, underscoring its position as a strong performer on NASDAQ (ticker: SPSC).
- Global Presence with Local Support: Headquartered in Minneapolis, SPS has expanded internationally with offices in major cities like Toronto, Melbourne, Amsterdam, and Hong Kong, supporting a worldwide customer base with localized service.
- Growth via Smart Acquisitions: Strategic buys like Data Masons, InterTrade, and SupplyPike have allowed SPS to broaden its tech stack and deepen its value across the retail supply chain ecosystem.
- Recognized for Culture and Innovation: Known for its positive workplace environment, SPS was ranked the best large workplace in Minnesota in 2015 and continues to invest in talent and innovation to drive forward-thinking supply chain solutions.
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