Round Table China

Full AI ads: innovation or misfire?

Dec 23, 2024
The discussion dives into the backlash against fully AI-generated advertisements, particularly a controversial remake of a classic Coca-Cola commercial. Experts critique the emotional disconnect audiences feel compared to traditional ads while exploring the implications for creativity and job security in the industry. The show also features successes, like L'Oreal's virtual try-on innovations, and raises ethical concerns surrounding authenticity and the 'uncanny valley' effect in AI images. It's a thought-provoking look at AI's evolving role in advertising.
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