Strategies to Producing Content to Attract Investors - with Deidre Woollard | TLS142

Deidre Woollard is a writer and editor with two decades of experience covering all aspects of real estate from luxury residential real estate to the latest in proptech.  Her passion for real estate writing started when she created the first Estate of the Day column online but her interest in the business began long before that. Real estate investing is a family tradition and she hails from a long line of landlords, renovators, and contractors currently invested from Massachusetts to California. She created the Ask A Realtor feature at Realtor.com and has led marketing and communications at top residential real estate brokerages. She has an MFA in Writing from Spalding University and is currently writing a book on real estate crowdfunding which she believes is poised for a massive upswing.

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WE DISCUSS:

• How her love for writing about real estate began.
• What Motley Fool is and its goals.
• What is a REIT?
• The pros and cons of investing in a REIT vs syndication.
• The future of crowdfunding.
• The difference between FUNDRISE from syndication.
• Her suggestion for syndicators who are looking to produce content that would attract prospective investors.
• The topic that really resonated with her readers that surprised her.
• Her tip to produce content consistently.

KEY QUOTE:
“I think newsletters are tremendous for syndicators in terms of building an audience and building that investor pool that will be there when you need it."

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Twitter: @Deidre

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