Marketplace All-in-One Brazil wants its consumers to control their digital data — by monetizing it
Jun 11, 2025
In Brazil, a groundbreaking trial is empowering consumers to control their digital data through a personal data wallet. Users can sell their data to the highest bidder, potentially reshaping data privacy laws. The podcast dives into the delicate balance between consumer trust and the influence of tech giants, highlighting rising cybersecurity concerns. It also examines the risks of data monetization affecting public services and the implications for smaller businesses, showcasing Brazil's pioneering role in data regulation.
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Brazil's Data Wallet Pilot
- Brazil is pioneering a digital wallet letting consumers sell their data to the highest bidder.
- This trial will guide a bill potentially becoming law, testing data control on a national scale.
Security Concerns of Data Wallets
- Centralizing data in one wallet raises concerns over cybersecurity and hacking risks.
- Trust in data holders remains a critical but unresolved issue as technology evolves rapidly.
Data Trust and Monetization Shifts
- People generally trust tech companies with data despite concerns.
- Viewing data as a commercial asset shifts focus to how much consumers earn rather than who holds their data.