Brazil wants its consumers to control their digital data — by monetizing it
Marketplace All-in-One
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Navigating Data Privacy and Consumer Trust in Brazil
This chapter explores the intricate issues of data privacy and protection in Brazil, particularly the clash between consumer trust and the influence of major tech firms. It examines the ramifications of the general data protection law and the growing consumer sentiment towards seeking financial compensation for their data amidst rising cybersecurity concerns.
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