On today's show, Ed is excited to welcome Dora Lutz of givingspring.com. Dora is the author of the aspirational business, owner of giving spring, and the creator of the course business planning for social entrepreneurs at Purdue University.

From her earliest days of managing truck drivers through the creation of her second business, Dora has devoted her career to understanding the unique ways businesses can make a positive impact on society and helping leaders accomplish their biggest goals.

Dora has worked with small businesses, Fortune 100 companies, not for profits, and even the United Nations Impact 2030 program to leverage business models that create sustainable revenue sources and incredible social impact.

Enjoy this conversation with Dora Lutz!

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EP 61: What is an Aspirational Business and How Does it Affect Business Value?