Turning Cyber Risk into Revenue (EP 870)

Ever struggled to get your clients to care about cybersecurity? Adam Anderson from ThreatCaptain shares how their platform helps MSPs translate complex cyber risks into clear financial impacts that business leaders understand. Find out how one MSP turned a simple simulation into $7,000 in new monthly revenue, and why talking dollars and cents is the key to winning over CFOs. Tune in for actionable insights, real-world stories, and a fresh approach to selling security.

Why Listen:

• Learn how to turn cyber risk into business value
• Real MSP stories of revenue growth
• The importance of financial storytelling for sales
• How to onboard and show value in one day
• Insights on compliance frameworks and revenue
• The “fun boat ride” approach to client conversations

Guest: Adam Anderson

Adam Anderson is the CEO and co-founder of ThreatCaptain, a four-time cybersecurity entrepreneur, and a passionate advocate for bridging the gap between technical and business leaders. With a track record of successful exits and a knack for making cybersecurity accessible, Adam is on a mission to help MSPs drive real business value.

• Website: https://threatcaptain.com/
• LinkedIn: https://www.linkedin.com/in/adamandersonceo/

Companies, Products, and Books Mentioned

• ThreatCaptain: https://threatcaptain.com
• ConnectWise: https://www.connectwise.com
• Security 360: https://www.connectwise.com/platform/security/security-360
• NIST CSF 2.0: https://www.nist.gov/cyberframework
• HIPAA: https://www.hhs.gov/hipaa/

=== SPONSORS

• Livestream Partner, ThreatLocker: https://www.itbusinesspodcast.com/threatlocker
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=== Show Information

• Website: https://www.itbusinesspodcast.com/
• Host: Marvin Bee
• Uncle Marv’s Amazon Store: https://amzn.to/3EiyKoZ
• Become a monthly supporter: https://ko-fi.com/itbusinesspodcast