Serious Sellers Podcast: Learn How To Sell On Amazon FBA & Walmart

#523 - Using Amazon Brand Analytics Data Like You Never Have Before!

Jan 2, 2024
Bradley Sutton, Amazon expert, discusses using Black Box Brand Analytics tool to optimize keywords and improve Amazon product rankings. He explains advanced techniques for keyword research and competition analysis, focusing on market saturation, search volume, and conversion rates. The episode reveals insights into identifying high-performing products and market gaps by dissecting Amazon's Best Sellers Rank and success factors driving traffic to listings.
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INSIGHT

Keyword Click Share Reveals Market Saturation

  • A keyword with a low top product click share indicates a wide-open market with many competing products.
  • High click concentration among few products shows market dominance, limiting new entry opportunities.
ADVICE

Filter Keywords for Opportunity

  • Use filters to target keywords with low top three ASINs' combined click share for wide open niches.
  • Exclude irrelevant words and set minimum search volume for focused, actionable keyword research.
ADVICE

Spot Low Competition Keywords

  • Combine filters like search volume, keyword length, and conversion share to find keywords with less competition.
  • Look for keywords where top products have low combined review counts indicating newer niches.
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