Omni Talk Retail The Agentic Wars Have Begun: Why AI Agents Will Disrupt Retail Like E-Commerce In The 1990s
Sep 25, 2025
Explore the rapid rise of AI agents in retail, with insights on how they're set to transform shopping this holiday season. Discover the critical need for strategies targeting both human consumers and AI agents. Learn about Generative Engine Optimization and the importance of domain-specific AI for enhancing customer experiences. David highlights the emerging necessity for Chief AI Officers as the retail landscape shifts dramatically, promising a disruption akin to the e-commerce boom of the 1990s.
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Agentic Commerce Is Rapidly Accelerating
- Agentic commerce adoption has accelerated far faster than predicted over the past six months.
- Major platforms like Amazon, Google, and OpenAI are racing to deploy shopping agents, signaling a new competitive era.
Marketplace Examples Show The Trend
- David points to recent launches like Amazon's Buy For Me and Google's shopping agent as evidence of the trend.
- He predicts this holiday season will show how agent-driven shopping performs in real-world traffic and sales.
Standards And Payments For Agents Are Forming
- Standards and payment protocols for agents are emerging from major industry players.
- Trusted agentic commerce protocols and payment standards from Visa, Mastercard, and PayPal will shape agent transactions.