Podnews Daily - podcast industry news

Funding feature brings new opportunities to podcasting

Jul 9, 2025
NPR has embraced a new funding tag in its shows, enabling fans to directly support their favorite podcasts. Meanwhile, The Podcast Exchange in Canada is facing bankruptcy, highlighting ongoing challenges in the industry. Monthly audience figures have dipped across the board, raising questions about the podcast advertising market. Tune in for insights on these pivotal changes shaping the future of podcasting!
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INSIGHT

Direct Support via Funding Tag

  • NPR has integrated the "funding tag," enabling direct listener support for shows via Podcasting 2.0 technology.
  • This feature is gaining traction, now supported by major apps like Pocket Casts and Podcast Addict, expanding monetization options for creators.
ANECDOTE

Canadian Podcast Ad Market Struggles

  • The Podcast Exchange (TPX) in Canada pioneered podcast advertising but is now filing for bankruptcy.
  • CEO Pary Bell noted persistent financial challenges despite efforts to support advertisers and publishers.
INSIGHT

Podcast Audiences Showing Decline

  • Unique monthly podcast audiences declined month-on-month for all publishers in June, per Podtrac.
  • This suggests a temporary overall audience dip among participating podcast publishers.
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