Welcome to Branding 101.

A strong brand is the foundation of all your marketing efforts. But what is a “brand” anyway? Spoiler alert: it’s more than a logo.

Today, marketing consultant Jason Byer explains the concept of branding, and why it’s much more powerful than you might think. The sheer psychological impact of a carefully cultivated brand can do more for your business than more direct efforts, like ads and sales pushes.

Learn a few ways you can boost your branding. Earn some extra love from your market. Position your business to get better results from all your other campaigns. With specific tactics from a branding and marketing expert, you can give your business the edge.

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