

The Most Overlooked Business Model on the Internet
13 snips Jun 20, 2025
Frey Chu, a directory builder and SEO educator, shares his insights on creating effective online directories. He explains why many fail and how to blend AI workflows with structured data to make evergreen content that ranks. The conversation covers niche selection techniques, using platforms like Reddit for validation, and the balance between manual enrichment and automation. Frey emphasizes the enduring value of well-crafted directories and discusses how LLMs are transforming content quality standards, providing a tactical blueprint for aspiring creators.
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Directories Defined and Their Endurance
- A directory is a curated list of information focused on a specific subject.
- Their utility persists across decades due to the human need for organized information.
Directories Win Local SEO Queries
- Directories excel at capturing location-based queries that require specialized knowledge.
- They serve users better than generic AI answers by combining reviews and curated data.
Balance Data and Passion
- Choose directory niches based on 70% data-backed research and 30% personal passion.
- Balancing data and interest ensures better monetization and sustained effort.