Make Money by Diversifying: From the Navy to Franchises with Marcus Musa Norman

Marcus Musa Norman is a dynamic serial entrepreneur, podcast host, and U.S. Navy veteran who brings a unique blend of discipline, innovation, and passion to every venture he touches. Hailing from St. Croix in the Caribbean and now based in Virginia Beach, Marcus is the co-owner and operations manager of Lifeologie Counseling Hampton Roads, a rapidly growing mental health franchise. He is also the voice behind the Gentleman Style Podcast, where he interviews experts on unconventional paths to wealth and personal growth. With a background that spans real estate, cannabis dispensaries, and ATM businesses, Marcus’s journey from military service to business leadership offers invaluable lessons for aspiring entrepreneurs147.

On this episode we talk about:

– How Marcus made his first dollar as a 10-year-old grocery store bagger and his most recent dollar as a mental health franchise owner

– The transition from starting businesses from scratch to buying into a franchise model

– The unique challenges and opportunities in the mental health industry, including scaling a new franchise and expanding into prescription management

– Marcus’s diverse entrepreneurial ventures, including real estate, ATM portfolios, and cannabis dispensaries with cutting-edge technology

– The power of podcasting as a platform for learning, networking, and uncovering alternative investment strategies

Top 3 Takeaways

1. Diversify your income streams: Marcus’s journey shows that building wealth often means exploring multiple business models—from real estate and cannabis to mental health franchises—rather than relying solely on traditional investments.

2. Leverage your background and network: Skills honed in the military, such as leadership and adaptability, can be powerful assets in entrepreneurship. Strategic networking—like connecting with franchise brokers—can open doors to new opportunities.

3. Education and intentionality are key: Whether investing in alternative assets or starting a business, continuous learning and a clear plan are essential. Don’t just avoid 401(k)s or traditional paths—educate yourself and act with purpose.

Notable Quotes

“If you help enough people, people will pay you for it.”

“The money is better served in our hands as long as we educate ourselves and become more financially literate.”

“Sink your teeth into something that you’re passionate about. At the end of the day, it’s still going to rise and fall based on your ability to make it rise or fall.”

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