From VC Bust to PE Success - The New Engen Story

Justin Hayashi is the CEO of New Engen, a performance-driven, digital marketing and growth agency. He co-founded the company in 2016 and also serves on its board of directors. Before New Engen, Justin led customer acquisition and analytics at Zulily, where he drove e-commerce growth.

In this episode…

Building a high-growth agency doesn't always follow a linear path. How can leaders respond when their company's initial vision collides with market realities and investor expectations?

CEO of New Engen, Justin Hayashi, talks about building and scaling his digital marketing agency with private equity. With host Todd Taskey, Justin discusses the company's pivot from a SaaS vision to an agency model, how VC and private equity differ in practice, and the importance of choosing the right PE partner and developing an M&A strategy for long-term growth.