The Side Hustle Show 611: The 6-Figure Video Game Mom
May 30, 2024
Devyn Ricks, The 6-Figure Video Game Mom, shares her journey of teaching video games online, growing her business from $4,000/month to six figures. Topics include setting up classes on Outschool, marketing strategies, identifying a profitable niche, and connecting with the audience. Insights on leveraging video games for teaching, building community, and navigating the online class market. Exploring scalability, self-paced classes, pricing strategies, and business growth through platforms and experts.
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Devyn's Pivot to Gaming Education
- Devyn Ricks started teaching English creative writing on Outschool but pivoted to video game classes after student demand grew.
- Her business grew from $4,000 a month to over six figures with a team of 14 teachers.
Test Multiple Classes to Find Fit
- Test many different class ideas on Outschool to find what resonates without big risk.
- Offer a variety of classes around your interests until your favorite and profitable niche emerges.
Gaming Classes Build Community
- Video game classes provide social connection and community where kids can bond over shared interests safely.
- These classes fill a unique niche that combines learning with socializing around gaming culture.