Business Lunch Why Smart Businesses Froze in 2025 and What Will Separate Winners in 2026
30 snips
Jan 8, 2026 The hosts reflect on 2025's business challenges, highlighting a concerning drop in confidence. They emphasize the shift from trust to proof in buyer behavior and the value of absolute profit over margin percentage. AI emerges as a game-changer, transforming from a tool into a crucial team member for efficiency. The importance of content as a sales asset gains attention, alongside the necessity for simplified processes to enhance productivity. Looking to 2026, they advocate for building systems that ensure predictable outcomes and focus on lasting assets over fleeting events.
AI Snips
Chapters
Transcript
Episode notes
Confidence Faded Without Proof
- In 2025 capital and customers remained but "confidence without proof" disappeared and deals slowed.
- Roland Frasier and Ryan Dice observed buyers demanded evidence instead of trusting claims.
A Five‑Month Sale That Stalled
- Roland describes a sale that stalled for five months despite early diligence and meetings.
- He attributes the delay to buyer teams requesting far more detail before committing.
Show Me, Prove It Replaces Trust
- The era of big unproven claims winning deals ended; buyers now demand verification.
- Ryan Dice calls this inversion "show me, prove it" replacing "trust me."