No Priors: Artificial Intelligence | Technology | Startups
The Copilot for Ecommerce with Shopify VP of Core Product Glen Coates
Jan 31, 2024
Glen Coates, VP of Core Product at Shopify and former founder of the B2B platform Handshake, shares insights on the evolving e-commerce landscape. He discusses Shopify's innovative new AI features designed to assist merchants with everything from product descriptions to marketing. Glen elaborates on their 'copilot' approach to AI, emphasizing collaboration over automation. The conversation also explores the challenges of integrating acquisitions and the complexities of software development, highlighting the importance of user experience amidst rapid technological change.
39:08
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Quick takeaways
- Shopify is releasing new AI features to help merchants with tasks like product descriptions and marketing suggestions.
- Shopify leverages AI to improve search experiences, making products more discoverable and boosting merchants' visibility and revenue.
Deep dives
Glenn Coates' Background and Role at Shopify
Glenn Coates, the VP of Product at Shopify, shares his background, starting with his video game career and then moving to running the US operations of an eco-friendly shopping bag company. He founded Handshake, a B2B e-commerce platform that was later acquired by Shopify. Glenn initially focused on B2B and wholesale at Shopify, eventually leading the core product group. He highlights the challenges faced during a code red on checkout and the subsequent restructuring of the company into larger, more cohesive product units.
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