#231: How We Went From Hating This Ruthless Negotiation Tactic to Seeing It's Genius for B2B Sales

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In this episode, our hosts, David Fastuca and Luigi Prestinenzi, sit down with negotiation expert Brian Will to discuss the art of negotiation.

Brian shares valuable insights on removing emotion from the negotiation process, the importance of understanding the psychology of negotiation, and the significance of thorough research and preparation before entering a negotiation.

He also emphasizes the value of building a strong sales pipeline to be confident to walk away from a deal.

Join us as we uncover key takeaways that will empower you to negotiate more effectively and confidently close deals.

For more insights on sales training and coaching, be sure to visit growthforum.io

About This Podcast
How To Sell is a podcast dedicated to helping listeners master the art of sales and prospecting, offering valuable insights on B2B sales, revenue optimization, and B2B marketing strategies, all while providing expert guidance on sales coaching, customer engagement, and B2B leadership to maximize your revenue potential in the dynamic world of sales and marketing.