Episode #96 You Built It, They Didn’t Come — Now What? With Nate Broome

In this episode, we sit down with Nate Broome, former Outreach revenue architect and CaptivateIQ sales leader, to unpack the brutal truth behind scaling GTM from SMB to Enterprise.

We go deep into:
 • The hidden pitfalls of platform selling
 • Why your “why” sucks (and what to do about it)
 • The cold email apocalypse and how to survive it
 • Why brand awareness isn’t optional anymore
 • Real leadership confessions that hurt (and teach)

If you’re a founder, CRO, VP of Sales, or just someone stuck in the dashboard mines pretending to forecast — this one’s for you.

Follow Nate - https://www.linkedin.com/in/nathan-broome/

PS - huge shout out to Sendoso for sponsoring our show.

We could not do this without you.

See how Sendoso can help increase pipeline, ROI, and customer retention.

ZoomInfo is also a proud sponsor - check them out here!

🎁 Lastly, we have a gift for you! We’re tired of seeing people getting critical GTM components wrong. Need help with your ICP, Buyer Persona, and Value Prop? Tired of the shitty “resources” people “give away” to gain followers?

We’ve developed a tool that creates your basic GTM Foundations (ICP, BP, abd Value Prop) for you. Snag it here.