The Dentalpreneur Podcast w/ Dr. Mark Costes 2300: AI, Operations, and the Future of Patient Acquisition Pt. 1
Jul 29, 2025
Gary Bird, founder of SMC, empowers dental practices with a keen focus on marketing and operations. In this discussion, he reveals why many dental marketing efforts fail, stressing the importance of operational efficiency over flashy tactics. He highlights that 35% of calls go unanswered, significantly hurting ROI. The conversation also dives into the vital connection between lead generation and effective operational execution, advocating for better appointment availability and follow-up systems to enhance patient acquisition.
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Chapters
Transcript
Episode notes
Focus on Marketing Results
- Focus on results, not just marketing activities like websites or SEO.
- Demand clear outcomes such as new patient goals before investing in marketing tactics.
Busyness vs Productivity
- Many confuse being busy with being productive, especially in dental marketing.
- Prioritize high-value tasks and outsource low-value ones to improve efficiency and growth.
Operations Limit Growth More Than Marketing
- Operations are often the real limiting factor in dental growth, not marketing alone.
- Answering calls, quick appointments, and follow-up systems link lead gen to actual patient acquisition.