What do top brokers really look at when evaluating a market?

In this episode, we sit down with Anthony Humphress, a commercial real estate powerhouse out of Lexington, KY, to unpack what makes a secondary market thrive — and the blind spots brokers often miss.

We dive into:

🔹 Why Lexington is outperforming much larger markets

🔹 Anthony’s tenant-focused approach to brokerage

🔹 How to think like a strategist, not a tour guide

🔹 The real reason deals fall apart

🔹 Lessons from decades of CRE experience

If you’re a broker, investor, or advisor — this episode will sharpen how you see your market.

🎬 Chapters

00:00 - Intro: Who is Anthony Humphress?

02:45 - How Lexington punches above its weight

08:20 - Anthony’s tenant-first mindset

12:55 - What most brokers get wrong about market analysis

17:30 - How to build trust with tenants and landlords

22:40 - The real reason deals fall apart

27:10 - Lexington’s retail momentum and future outlook

32:05 - Why Anthony loves secondary markets

36:40 - What great brokers do differently

41:15 - Closing thoughts & advice for new brokers

44:20 - Outro

🎙 Hosted by Timmy & Bo Barron

📺 Subscribe for more: youtube.com/@commerciallyspeaking

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#CRE #CommercialRealEstate #Brokerage #LexingtonKY #SecondaryMarkets #TenantStrategy

Thanks To Our Sponsors

💰🏙️ CRE Investor Coach: No Guess Work, No Wasted Time — https://bit.ly/43t6Vrl
🛠️ **Site to Do Business (STDB) – Powerful CRE analysis and mapping tools: ⁠stdb.com⁠
🤖 Superpowers HQ – Need a CRE executive assistant? Get one here: superpowershq.com/commerciallyspeaking
📊 CRE Marketing Mastermind – wesgay.com/cs

Resources Mentioned In This Episode

📰 Our Weekly Newsletter: The Inside Scoop On CRE — ⁠https://subscribe.wgbarron.com⁠
🏬 Barron Commercial Group: CRE Made Simple — ⁠https://barroncommercial.com/⁠
🥏 All Disc, No Balls! Tizbee, The Secret Game Of Champions — ⁠https://tizbee.com⁠

This Is What Separates Good Brokers from Great Ones | with Anthony Humphress