Proof to Product 285 | Live from NY Now & Shoppe Object
I’m back from a whirlwind trip to New York where over 50 of our Paper Camp alumni were exhibiting at NY Now and Shoppe Object - two wholesale trade shows. It was such a treat to visit with everyone and to see their new products on display. Both shows were buzzing with buyers, press and brands looking to collaborate. The energy was high and orders were being written.
You know… at Paper Camp we like to talk about how selling wholesale is a marathon, not a sprint. And, exhibiting at wholesale trade shows is just one way to get your products in front of your buyers.
Exhibiting at a trade show is no small feat though. There are endless decisions, logistics and shows are a big investment of time, energy and money. When done well, the payoff of exhibiting comes not only through sales at the shows, but also new contacts we meet, conversations we have and face time with our buyers, which is where the long term benefits come into play. Those face to face connections with current and prospective accounts are priceless.
Today’s episode is a compilation of short interviews I conducted on the show floors in New York. At NY Now I talked with Ashley Sutton of Hustle & Hope who shared how in within one year of selling wholesale her products are carried in Home Goods & TJ Max, Divya of Mellowworks who launched her Home Decor line at the show, and Desiree of Paper Anchor who moved from the Emerging artist kiosk to her own booth this year. At Shoppe Object I interviewed Jana of The Completist who traveled from the UK to showcase her new collection of desktop and paper goods and Katie of The Good Twin who shared what it was like moving from NY Now to Shoppe Object.
All of today’s guests are alumni of our Paper Camp program. Our Paper Camp program is the longest-running, most trusted, results-driven wholesale training program. We combine expert coaching, comprehensive content and a rich community to guide & support you in building a profitable, sustainable wholesale brand.
You can view full show notes and more at prooftoproduct.com/285
Connect with our guests:
Ashley Sutton - Hustle & Hope
https://hustleandhopecards.com/
https://www.instagram.com/hustleandhope/
Divya Guruju - Melloworks
https://www.shopmellowworks.com/
https://www.instagram.com/mellowworksart/
Desiree Perez - Paper Anchor
https://www.instagram.com/paperanchor.co/
Jana Starcevic - The Completist
https://www.the-completist.com/
https://www.instagram.com/the.completist/
Katie Wilson - The Good Twin