TED Business
The secret ingredients of great hospitality | Will Guidara
Nov 27, 2023
Restaurateur Will Guidara shares his journey of creating extraordinary moments through human connection in the hospitality industry, starting with serving a two-dollar hot dog in his Michelin-rated restaurant. He emphasizes the importance of genuine hospitality, creating unique experiences, and the power of unreasonable hospitality. Guidara also explores the impact of small actions and gestures in creating joyous experiences and fostering connection among people.
17:31
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Quick takeaways
- Unreasonable hospitality involves being present, treating each guest as unique, and creating extraordinary experiences.
- Unreasonable hospitality can be applied in various industries to create lasting impressions and foster meaningful relationships.
Deep dives
Unreasonable hospitality in a Michelin star restaurant
Will Gadera, former co-owner of Eleven Madison Park, shares how their focus on unreasonable hospitality transformed their restaurant. Despite their reputation for excellent cuisine and service, it was a humble hot dog that made the biggest impact on their customers. By being present, taking themselves less seriously, and treating each guest as a unique individual, they created extraordinary experiences that exceeded expectations. These gestures empowered their team and created a culture of going above and beyond.
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