Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his Michelin-rated restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection — no matter what business you're in. After the talk, Modupe shares a collaboration-sparking activity to help you connect with the people you work with.