In this episode of the Art of Franchise Marketing, Erin Martin interviews Megan Taylor, VP of Operations at Franchise Altitude. They discuss the challenges and strategies in franchise development, the importance of building a sustainable growth foundation, and the dynamics of team leadership in emerging brands. Megan shares insights from her experience with Koala and emphasizes the need for prioritizing revenue-generating activities. The conversation also touches on the role of AI in modern marketing and the importance of embracing technology in the franchise industry.
The Art of Franchise Marketing