Akimbo: A Podcast from Seth Godin

Money Moves

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Apr 3, 2019
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ANECDOTE

Hudson Estuary As A Cash Flow Metaphor

  • Seth opens with the Hudson not being exactly a river but a tidal estuary that flows both ways.
  • He uses this as a metaphor for money's changing directions and constant motion.
INSIGHT

Money Is A Flow Not A Static Measure

  • Money is a flow, constantly moving and changing value over time.
  • Understanding velocity and direction of cash clarifies business health and decisions.
ADVICE

Prioritize Getting Paid Sooner And Paying Slower

  • Arrange your operations to get paid sooner and pay suppliers later to maintain positive cash flow.
  • Use factoring or other financing only when necessary and understand the high cost.
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