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Hudson Estuary As A Cash Flow Metaphor
- Seth opens with the Hudson not being exactly a river but a tidal estuary that flows both ways.
- He uses this as a metaphor for money's changing directions and constant motion.
Money Is A Flow Not A Static Measure
- Money is a flow, constantly moving and changing value over time.
- Understanding velocity and direction of cash clarifies business health and decisions.
Prioritize Getting Paid Sooner And Paying Slower
- Arrange your operations to get paid sooner and pay suppliers later to maintain positive cash flow.
- Use factoring or other financing only when necessary and understand the high cost.


