Masters of Scale Make it epic, w/will.i.am
Aug 10, 2021
Multi-platinum musician and entrepreneur will.i.am shares insights from his journey as a founding member of the Black Eyed Peas. He discusses how to seize big opportunities, like his groundbreaking Super Bowl halftime show, and turn them into epic ventures. The conversation dives into innovative partnerships, such as the birth of Beats by Dre, and highlights creative strategies that blend music and technology. With thoughts on urban innovation and genuine customer connections, will.i.am inspires entrepreneurs to think big and collaborate boldly.
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Super Bowl Leverage
- Will.i.am leveraged the Super Bowl halftime show to promote the Black Eyed Peas, Beats, and Salesforce.
- He created new ad slots, integrated a disguised Beats logo on the field, and used the performance to boost multiple brands.
Creativity as Currency
- Will.i.am’s creativity was his currency growing up, allowing him to navigate different social circles.
- He learned to connect with diverse audiences, which later influenced his approach to music.
Going Mainstream
- Initially an underground hip-hop group, Will.i.am decided to aim for a broader audience.
- He studied popular songwriters like Stevie Wonder and Bob Marley to learn how to create music with wider appeal.