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Social Media Marketing Talk Show
Tiktok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More
Dec 4, 2023
Jerry Potter, Social Media Marketing specialist, discusses the latest TikTok updates, including customization options on For You page, changes in the creator fund, new creative program, updates on ads features, and the introduction of the TikTok mobile effects editor.
25:45
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Quick takeaways
- TikTok is introducing customization features for users to personalize their For You Page, aiming to enhance user engagement and provide a more tailored experience.
- TikTok is replacing its existing creator fund with a new creative program that rewards creators based on video views, encouraging longer form content and addressing previous monetization challenges.
Deep dives
TikTok introduces new customization features for users
TikTok is rolling out new customization features for users, allowing them to have more control over their For You Page (FYP). Users can now input their preferences by searching for specific interests or indicating whether they want to see more or less of certain content. This update aims to give viewers more creative control and personalize their TikTok experience, moving away from the algorithm solely determining the content shown on their FYP. This customization feature is expected to enhance user engagement and provide a more tailored user experience.
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