Tiktok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More

TikTok introduces new customization features for users

TikTok is rolling out new customization features for users, allowing them to have more control over their For You Page (FYP). Users can now input their preferences by searching for specific interests or indicating whether they want to see more or less of certain content. This update aims to give viewers more creative control and personalize their TikTok experience, moving away from the algorithm solely determining the content shown on their FYP. This customization feature is expected to enhance user engagement and provide a more tailored user experience.

Changes to TikTok's creator fund and new monetization options

TikTok is shutting down its existing creator fund, which previously paid creators for their content, due to its inefficiency and low payouts. However, TikTok is replacing it with a new creative program that allows creators to earn money based on video views, specifically for videos longer than 60 seconds. This change aims to encourage creators to produce longer form content, increasing user engagement and time spent on the platform. The new creative program offers higher potential earnings for creators and addresses the previous monetization challenges faced by TikTok creators. With RPMs ranging from 60 cents to a dollar per thousand views, creators now have the opportunity to generate significant income from their longer videos.

TikTok expands advertising options and tracking capabilities

TikTok is introducing 'out-of-phone campaigns' to extend its advertising reach beyond the mobile app. This includes advertisements on billboards, movie theaters, bars, restaurants, airports, retail stores, and gas stations. These new ad placements provide marketers with additional opportunities to engage with their target audience in different contexts throughout their daily lives. Additionally, TikTok is introducing new tracking capabilities to replace traditional cookie tracking. The events API enables secure and encrypted data sharing between websites and TikTok, allowing for better tracking and attribution of ad campaign performance. Furthermore, TikTok is implementing a self-attributing network (SAN) that goes beyond last-click attribution for conversions, providing marketers with more accurate and comprehensive data analysis. These new advertising options and tracking capabilities offer marketers greater flexibility and insights to optimize their campaigns and measure their effectiveness.

Social Media Marketing Talk Show

Tiktok Updates: Custom FYP, Ads Features and Tools, Effect Editor, and More

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

TikTok introduces new customization features for users

Changes to TikTok's creator fund and new monetization options

TikTok expands advertising options and tracking capabilities

Remember Everything You Learn from Podcasts